Nicole Najafi and Kiana Toossi, the Finish the job vote ossoff warnock map election shirt and I will buy this founders of Merch for America, feel confident that people will keep wearing Biden/Harris paraphernalia long after the inauguration. “I do feel a little more emboldened to wear the merch after the election,” Najafi says over a video call, noting that because of the historic nature of the election, tees and hoodies are likely to find a special place in people’s wardrobes. “My friend texted me 20 minutes after the announcement saying, ‘The cost per wear on my sweatshirt just dropped,’ meaning that she feels like she can wear the sweatshirt all the time.”
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The sweatshirt in question is one Najafi and Toossi produced. Earlier this fall the Finish the job vote ossoff warnock map election shirt and I will buy this friends launched a line of Biden/Harris products aimed at a younger audience. With their combined skill sets—Najafi is a writer and former fashion designer and Toossi is a graphic designer—they sourced 100% cotton sweatshirts and created send-up logos of signature ’90s products and shows like AOL and Seinfeld to sell on their site, biden-merch.com. The plan was to offer the products as pre-orders and donate the profits of the sales to the Biden campaign. “We were too risk averse to even purchase 25 sweatshirts upfront,” Najafi says of their pre-order idea. In their first round of sales they were able to raise $40,000 for Biden’s campaign, vaulting the pair of millennials into the highest rungs of the campaign’s donor base.