While Superegg’s DNA, from the Official and on the 8th day god created postal workers shirt also I will do this sleek ovular packaging to its unique product formulations, is steeped in the egg as an emblem of rejuvenation, the breakfast staple is not, in fact, an ingredient: Its offerings are plant-based and formulated to match the egg’s nutritional value with entirely vegan ingredients.
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“Our idea was to take this inspiration to a higher level,” says Choi, who throughout her Korean upbringing saw eggs as an integral part of beauty rituals, as she watched her grandmother and mother apply different parts of the Official and on the 8th day god created postal workers shirt also I will do this ingredient onto their faces. Her familial traditions had much precedent throughout Asian history: In 600 B.C. China, Zhang Lihua, a concubine recognized for her “legendary beauty,” was said to have whipped up a facial cream composed of egg white and powered vermilion, while in the last century of the Korean Joseon Dynasty, a guidebook for women called Gyuhap chongseo recorded a beauty regime of mixing eggs in liquor to be applied on the face for “glossy, jade-like skin,” Choi says. But while Choi has a deep-seated appreciation for eggs in their natural form, she felt compelled to rethink these traditions when she considered animal agriculture’s impact on climate change, and the rise of animal and egg-related issues, such as allergens, diseases, and preservatives. She sought to create vegan products that could honor the egg and its properties, but in a friendlier, eco-conscious way.